Campaign extends by giving the most appetizing applause with savory sandwich recognition
SPRINGDALE, Ark.Ìý–ÌýApril 4, 2023 –ÌýHillshire FarmÌýbrand is celebrating life's most exciting accomplishments with the ultimate badge of honor – having a sandwich named after you. This next part of the nationwide campaign transforms people's universal love for sandwiches into a commemoration of pop culture moments by creating a collection of sandwiches inspired by and named after beloved cultural icons. This phase kicks off withÌýAmy SedarisÌýusing her comedic and culinary creativity to honor others with mouthwatering and uniqueÌýOh, Hill Yeah.Ìýsandwiches featuring the brand's premium lunch meats.
Known for her hilarious outlook on life, cookbook author, actor and Emmy-nominated comedianÌýAmy SedarisÌýbelieves that the best way to applaud fantastic feats in today's culture is with a flavor-packed savory sandwich.Ìý Amy was inspired to craft sandwiches for a handful of iconic individuals and her celebrity friends withÌýHillshire FarmÌýdeli meats. Consumers can find these recipes and even more inspiring, mouth-watering sandwich masterpieces on the brand's Digital Deli Board on Pinterest.
"With the exception of that tiny gold man statue they give for the acting or that little gramophone they give for the singing, there is no greater honor than to have a sandwich named after you," said Sedaris. "What could be better than partnering withÌýHillshire FarmÌýbrand to create delicious sandwiches that celebrate people? Besides fulfilling my desire to be the queen of deli meats."
The initial phase of the newÌýOh, Hill Yeah.Ìýcampaign recently debuted nationwide across TV, print, social media and online, where consumers can view exclusiveÌýHillshire FarmÌýbrand content and mouthwatering recipes. Stay up to date with the latest content by following @HillshireFarm on and .
"This campaign celebrates the greatness and downright deliciousness of our high-quality deli meats and sausages," saidÌýAlfie Vivian, senior vice president, retail, Ä¢¹½ÊÓƵ. "The Oh, Hill Yeah. campaign captures that anticipatory feeling right before you sink your teeth into a delicious well-made sandwich. We hope these inspired recipes bring excitement to your next sandwich creation."
Hillshire FarmÌýbrand is encouraging consumers to giveÌýOh, Hill Yeah.Ìýsandwich shout-outs. It's time to recognize the incredible individuals who deserve a standing ovation with a personalized, custom sandwich crafted withÌýHillshire FarmÌýbrand premium meats using the hashtag #OhHillYeah.
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About Hillshire Farm® Brand
Hillshire Farm brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient packaging in a variety of cuts, sizes and flavors. The Hillshire Farm brand portfolio includes Hillshire Farm lunch meat, Smoked Sausage, Fresh Sausage, Lit'l Smokies Cocktail Links and kids poppable snack packs from Hillshire Farm Snacked! brand. For more information on these products and the Hillshire Farm brand, visit for additional information.
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